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Tweek and Double
Tweek!
Tweeking a marketing letter is
crucial for success! This
is mainly done by trial or error. Try an advert in a small paper or
do a test marketing letter to 30 people and see what the response
rate is. Here are some proven, general pointers that really helps you
design that ad or marketing letter:
- For adverts. Keep them short. Get people to want more
information. Always phrase it in a way that people will want to
call. Here is a great example: "Job Stress.
The Cure Call: xxx-xxxx. (Credits to Dave Barrett). This
advert pulled in a ton of replies because people want alternatives
to the daily bump and grind of work.
- For marketing letters and adverts, start off with a question
that everyone will answer yes or no too and want to read on. For
example, "Are you too Rich to make more Money. If not, read on for
solutions."
- For Adverts, you need a 1-800 Number. You will get more
replies this way. Digicom has a cheap 1-800 Number system. Please
e-mail me for information on cheap 1-800 Lines absolutely
free.
- For Marketing Letters, people like to hear the words free,
secrets, information and answers to questions. Always remember to
follow up.
Above All, Make sure you tell people what is in it for them. Show
them how to make money in a realistic way!
